#AR, #tech. Australian newspaper has begun using Augmented Reality to enrich the print experience…. Displaying a digital overlay on your phone, triggered by printed images can add layers of data and information to engage, inform and even identify the reader.
#AR, #tech, Here’s a very practical use for Augmented Reality, visualizing planning and development…. Why not visualize the building proposals and bring blueprints to life?
This article from the Guardian shows how Europe leads the way in AR applications.
#AR, #TECH Aurasama is quickly becoming the AR browsing platform of choice in Europe. Adoption in the US however has been very slow. As the AR industry adopts more open platforms Augmented Reality experiences will become ubiquitous.
Here Universal Pictures brings King Kong to life in London’s Trafalgar Square.
#tech, #ar, Googles smart glasses actually look pretty cool. This is just the start of a whole range of wearable computers. If the design esthetic is elegant and smooth, Google glasses will sell.
#AR #TECH #Augmented Reality campaigns rely on the consumers use of smartphones to take advantage of the AR technology. India has a very large base of smartphone users and marketers have begun to take advantage of this to deliver Augmented campaigns.
This piece from the Hindu Business Line discusses the effectiveness of AR in the Indian marketplace.
#AR, #tech #AugmentedReality technology is advancing very quickly. Content is evolving from a “hokey magic act” to real-world commercial applications.
#ar, #tech, Marvel comics just released an app to augment their popular comics. It’s just the beginning. All published materials will be augmented in the coming years.
#ar, #tech, This new app allows user generated content. You can send messages to the billboards from your iPhone. Social media integration is always a key component in any AR experience.
